Openpay is a company focused on providing Mpos services under the oversight of BBVA. As the bank's right-hand entity, its visual identity is closely linked to BBVA's. The client needed to maintain this connection between both visual identities while developing its own system assets. Primary and secondary colors, grids, photographic style, and graphics were introduced to achieve this, creating a unique system that coexists harmoniously with the mother brand. The project culminated in the creation of an independent brand manual, which will be implemented across four countries.
Client: BBVA / Openpay
Studio: Pharus Mexico
Design & Art Direction: León Gramajo.
Creative Director: Daniel Mundo.
Studio: Pharus Mexico
Design & Art Direction: León Gramajo.
Creative Director: Daniel Mundo.
