CEPACOL is a traditional Brazilian mouthwash brand, one of the most consumed in the local market. It required a modernization of its communication, focusing on the freedom and exaggeration of emotions—encouraging expression without restraint or shame. The brand's redesign introduced a highly expressive communication system, reflected in both its typography and graphic elements, creating a bold and dynamic visual identity.
Job Type: Pitch
Client: CEPACOL
Studio: Pharus brazil
Design & Art Direction: León Gramajo.
Creative Director: Daniel Mundo.
Client: CEPACOL
Studio: Pharus brazil
Design & Art Direction: León Gramajo.
Creative Director: Daniel Mundo.
